If you are a business owner, you’re probably acquainted with how to run your business’ website. Every website’s goal should be to attract and maintain more new visitors. To meet visitors’ demands, these sites are usually comprised of numerous pages, including:
But you need to ask yourself, are these the only pages you should have? Certainly not! You should be providing a robust and exciting experience to every user who visits your site by doing everything you can to make your website even more useful and attractive to your visitors. You can start with building out these pages for a better user experience.
People browsing your product or service need to know you’re good at what you do or that you’re delivering a high quality product. Let them see and read other customers’ feedback about you. Add a testimonials page and post links to it throughout the rest of the site. Include some identifying information to add to your credibility and reliability, whether it’s a name, photo, or job title – whatever is most relevant to the service you provide.
If someone’s on your site, they probably want more information than what is available or have questions that need answering. Collect questions from your clients and put them on an FAQ page. You’ll start to notice patterns, which will enable you to pick the most commonly asked questions to feature most prominently.